Privacy Policy
This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
Categories of Information We Collect
We collect the following categories of information, depending on how you interact with us:
Identifiers and contact information: name, email address, shipping and billing address, and — if you choose to provide it — phone number.
Order and transaction information: items purchased, order history, shipping details, and payment confirmation data. Full payment card numbers are processed by our payment processor over SSL encryption and are not stored on our systems.
Account information: if you create an account, your login credentials and account preferences.
Contact form and customer inquiry information: your name, email address, optional phone number, and the free-text content of any message you send us through our contact form, email, live chat, or through our AI-assistant app.
Product browsing and search information: search terms you enter, category filters, and price range filters you apply while browsing our catalog (including through our AI-assistant app).
Device and technical information: IP address, device identifiers, browser type and version, operating system, referring URLs, pages visited, and timestamps of your visit.
Cookies and analytics identifiers: as described in the Cookies section below.
Conversational content (AI-assistant app): if you use our app within a third-party AI platform, the messages and queries you send within that conversation. See “How We Handle Conversations in Our AI-Assistant App” below.
AI-Assistant App / Conversational Content
How We Handle Conversations in Our AI-Assistant App
SENSITIVE SKIN offers an assistant experience that operates within a third-party artificial intelligence platform (currently OpenAI / ChatGPT). When you interact with our brand through this platform, the following applies:
What is collected: the text of your messages and queries directed to our assistant, along with any information you voluntarily provide within the conversation (such as your name, email, phone number, or message content submitted through an in-app contact form, and any search terms or filters you apply when browsing our products).
How it is used: to respond to your questions, show you products and information, process contact-form submissions, and improve the helpfulness of the assistant experience.
Storage and retention: conversational content submitted through our app is retained only as long as needed to respond to your request and for a reasonable period afterward for customer service and quality purposes (see Data Retention below). Contact-form submissions received through the app are stored alongside other customer inquiries.
Third-party AI platform: the assistant operates within a third-party AI platform. That platform (OpenAI) may separately collect and process your conversational content under its own terms and privacy policy, independent of ours. We encourage you to review OpenAI’s policies at https://openai.com/policies/privacy-policy. We do not control how the underlying AI platform processes data on its own infrastructure.
What we do not do: we do not sell conversational content, and we do not share it with advertisers or marketing partners.
When do we collect information?
We collect information from you when you fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, buy a product, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- To allow us to better service you in responding to your customer service, processing your orders, or other type of requests.
- To send periodic emails regarding your order or other products and services.
- To follow up with them after correspondence (live chat, email or phone inquiries)
Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We use cookies to:
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
Your choice of actions
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off in your browser it will turn off some of the features of the site.
Third-party disclosure
Third Parties We Share Information With
We share information only with the categories of service providers necessary to operate our business, and only to the extent needed for them to perform their services.
These categories include:
- Payment processors (to handle transactions securely)
- Shipping and fulfillment providers (to deliver your orders)
- Website hosting and infrastructure providers (to operate our site and store data)
- Email marketing and customer communication platforms (to send order confirmations, newsletters, and service messages)
- Analytics providers including Google Analytics (to understand site traffic and performance)
- Advertising platforms including Google Ads and Meta (Facebook/Instagram) (to measure ad performance and deliver relevant advertising)
- Third-party AI platform providers including OpenAI (when you use our assistant app) and Anthropic.
- Customer service and CRM tools (to respond to inquiries and manage relationships)
We do not sell your personally identifiable information. We may disclose information when required by law, to enforce our policies, or to protect the rights, property, or safety of our customers, our company, or others.
Non-personally identifiable aggregated data (such as traffic patterns) may be shared for marketing and analytics purposes.
Data Retention
How Long We Keep Your Information
We retain personal information only for as long as needed to fulfill the purposes described in this policy, meet legal and accounting obligations, and resolve disputes. Approximate timeframes by category:
- Order and transaction records: retained for up to 7 years to meet tax, accounting, and warranty/return obligations.
- Account information: retained for the life of your account, plus up to 2 years after account closure (or until you request deletion, subject to legal retention requirements).
- Contact form submissions and customer service inquiries: retained for up to 3 years from the date of last contact, to maintain service history.
- Email marketing data: retained until you unsubscribe, plus a short suppression period afterward to honor your opt-out.
- Cookies and analytics data: retained according to the expiration periods set by each cookie (typically from end of session up to 24 months); see the Cookies section.
- Conversational content from our AI-assistant app: retained on our systems for up to 90 days for customer service and quality purposes, after which it is deleted or anonymized on our side. (Data retained by the underlying AI platform is governed by that platform’s own policies.)
Where we are legally required to retain information longer (for example, to comply with tax, fraud prevention, or legal-hold obligations), we will do so for the minimum period required.
Third-party links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
We have implemented the following:
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.
You will be notified of any Privacy Policy changes:
- On our Privacy Policy Page
Can change your personal information: - By emailing us
COPPA (Children Online Privacy Protection Act)
CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CAN-SPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at info @ sensitiveskinbrand. com
Your Rights and How to Exercise Them
Your Rights
Depending on where you live, you may have the following rights regarding your personal information:
- Right to access: request a copy of the personal information we hold about you.
- Right to correct: request that we fix inaccurate or incomplete information.
- Right to delete: request that we delete your personal information, subject to legal retention requirements.
- Right to data portability: request your information in a portable, machine-readable format.
- Right to opt out of marketing: unsubscribe from marketing emails at any time using the link in any email or by contacting us directly.
- Right to opt out of analytics and advertising cookies: manage this through your browser settings, the Google Analytics Opt-Out Browser Add-on (https://tools.google.com/dlpage/gaoptout), and industry opt-out tools such as the Network Advertising Initiative (https://www.networkadvertising.org/choices) and the Digital Advertising Alliance (https://www.aboutads.info/choices).
- Right to non-discrimination: we will not discriminate against you for exercising any of these rights.
How to make a request: email us at support@sensitiveskinbrand.com with the subject line “Privacy Request” and a description of what you’re asking for. We will respond within 45 days. If we need additional time (up to an additional 45 days), we will let you know within the initial period.
We may need to verify your identity before fulfilling certain requests to protect your information from unauthorized access.
Contacting Us
If there are any questions regarding this privacy policy, you may contact us using the information below.
SENSITIVE SKIN, LLC
13575 58th Street North
Clearwater, FL 33760
Last Edited on 2026-04-16
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