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About us

Our Promise To You

Finally, skincare that meets the standards you set for everything else in life.

We formulate with intention.

Every ingredient earns its place through proven efficacy and safety for reactive complexions. We never rely on harsh chemicals to achieve results, instead we harness the most potent plant-based actives, carefully selected and masterfully blended.

We prioritize your skin’s health above all.

Each product is crafted in small batches to ensure absolute freshness and optimal potency. We conduct rigorous quality control, never releasing anything that doesn’t meet our exacting standards.

We believe in complete transparency.

You’ll find only clean, researched ingredients in our products: free from toxins, synthetic fragrances, parabens, PEGs, and anything that could compromise your skin’s integrity. What you see on the label is exactly what you get: pure, powerful, purposeful ingredients.

We honor both your skin and our planet.

Sustainability isn’t an afterthought, it’s woven into everything we do. From sourcing locally to support our community, to selecting internationally-sourced sustainable ingredients, to implementing eco-friendly packaging, we’re committed to protecting the planet that nurtures the botanicals we treasure.

We stand behind our results.

Our formulations combine scientific rigor with the wisdom of nature, delivering the luxurious, effective solutions you’ve been searching for. When you choose us, you’re not just buying products, you’re gaining a partner in your journey to healthy, radiant, confident skin.

Meet Ollie Wertheim, Founder & Chief Formulator

Ollie Wertheim’s path to creating SENSITIVE SKIN began not in a laboratory, but in a deeply personal struggle that countless women share—the frustration of searching for skincare that truly understands sensitive skin.

For years, Ollie cherished her skincare ritual as a sacred form of self-care and empowerment. But as time passed, she watched her once-resilient complexion grow increasingly reactive and fragile. The natural aging process, cumulative effects of anti-aging treatments, and daily environmental stressors were taking their toll. The heartbreaking revelation? The very products she relied on to maintain her youthful glow were often the culprits, packed with harsh chemicals slowly eroding her skin’s natural defenses.

Expert Training & Education

What began as a personal quest became an enlightening discovery: the key to transformative skincare for sensitive skin lay in meticulously selected, plant-based ingredients that work in harmony with the skin’s natural processes.

Formula Botanica International School
(2020-2022)

Graduating with distinction (100%), Ollie earned her Diploma in Organic Skincare Formulation from the world’s leading school for natural cosmetic science. Her comprehensive training encompassed cosmetic science, skin biology, natural active ingredients, and sustainable formulation practices.

Through hands-on projects focused on anti-aging and barrier repair solutions, she developed the expertise to create high-performance, plant-based, toxin-free skincare specifically designed for sensitive and reactive skin.

Cornell University Women’s Entrepreneurship Program
(2025)

Building on her formulation expertise, Ollie completed Cornell University’s prestigious Women’s Entrepreneurship Program with a perfect score (100%).

This rigorous program equipped her with advanced knowledge in business strategy, entrepreneurial finance, marketing, growth planning, and negotiation—skills essential for scaling SENSITIVE SKIN while maintaining its commitment to quality and values-driven business practices.

Through countless hours of experimentation and collaboration with dermatologists and skincare experts, she crafted formulations that not only soothe and repair the skin barrier but also enhance the benefits of anti-aging therapies. Each product was refined until it met her exacting standards: high performance without compromises.

Recognition & Achievement

Ollie’s dedication to creating truly effective, clean skincare has earned significant recognition within the beauty industry:

Beauty Shortlist Awards Winner 2025 – ELIXIR Premium Serum honored for its innovative, plant-based formula
Beauty Shortlist Awards Winner 2024 – Recognizing excellence in clean beauty formulation
Clean Certified 2024 – Validating the brand’s commitment to toxin-free, safe ingredients
Featured Innovator – RELIEF Post-Treatment Faster Recovery Balm highlighted across multiple prestigious publications including Innovation & Entrepreneurs, CHANNEL ONE Style, Florida Tribune, CONSUMER PRODUCTS, and US National TIMES

In 2025, SENSITIVE SKIN was selected to be featured at TMS Together 2025, the virtual symposium hosted by The Mast Cell Disease Society, a testament to the brand’s reputation for supporting those with sensitive and reactive skin conditions.

Expertise in Action

As Founder, Director, and Chief Skincare Formulator of SENSITIVE SKIN since April 2022, Ollie leads every aspect of the business with hands-on dedication. Her responsibilities span product development, formulation of high-performance skincare for sensitive and reactive skin, brand strategy, business operations, and fostering partnerships with retailers, spas, and medical aestheticians.

Her unique approach combines scientific rigor with holistic skin wellness, ensuring every product delivers luxurious results while supporting both skin health and customer confidence. She personally oversees research, innovation, and quality control, never releasing a product until it meets the highest standards of purity, efficacy, and gentleness.

Our Journey
2015

Company Founded

Started in a small garage with a vision to revolutionize the industry. Our founders brought together decades of experience and a passion for innovation.

2017

First Major Product Launch

Launched our flagship product that disrupted the market. Within six months, we had gained over 10,000 customers and secured our first round of funding.

2019

Series A Funding

Raised $5M in Series A funding from leading venture capital firms. This enabled us to expand our team and accelerate product development.

2021

International Expansion

Opened offices in three new countries and expanded our customer base globally. Achieved 100,000+ active users across 25 countries.

2023

Industry Recognition

Won "Innovation of the Year" award and was recognized as one of the fastest-growing companies in our sector by industry leaders.

2024

Next Generation Platform

Launched our next-generation AI-powered platform, setting new standards for the industry and positioning us for the future.

A Philosophy Rooted in Care

Every woman deserves to feel confident, beautiful, and empowered in her own skin, regardless of age or sensitivity.

Her commitment to transparency, sustainability, and ethical practices reflects personal values that align perfectly with the brand’s mission.

From supporting community vendors to selecting internationally-sourced sustainable ingredients, to implementing eco-friendly packaging, every decision is guided by a dedication to both skin health and planetary wellbeing.

The SENSITIVE SKIN Legacy

“I am passionate about bringing clean and natural skincare into the world,” says Ollie. “We use a cornucopia of the highest grade natural ingredients to gently repair the protective barrier of the skin—never relying on harsh chemicals to boost performance.”

Today, Ollie continues to lead SENSITIVE SKIN from their Tampa, Florida location with unwavering dedication to quality and innovation. She personally oversees every formulation, ensuring each product meets the highest standards of purity, efficacy, and gentleness. Her hands-on approach and genuine understanding of sensitive skin challenges have created a brand that truly delivers on its promises.

“It is my greatest joy and privilege to share the transformative power of SENSITIVE SKIN with women around the world, and to be a part of their journey towards timeless beauty, self-discovery, and empowerment.”

—Ollie Wertheim

Ollie combines scientific expertise with a deep understanding of the emotional journey women face with sensitive skin, creating products that offer not just results, but genuine care, comfort, and confidence.

Our Purpose

We exist for the woman who has wised up: the sophisticated thinker who applies the same discerning standards to her skincare as she does to everything else in her life.

You’re mindful about what enters your body: the food you eat, the water you drink, the supplements you take. You’re conscious of the air you breathe, the thoughts you cultivate, the environment you create for yourself and your family. Your criterion is simple yet profound: do no harm.

Why should your skincare be any different?

For women who awaken to this wisdom, often in their thirties when the first whispers of aging appear, the search for skincare that honors this philosophy has been frustrating.

The products that promise results are loaded with chemicals you’d never consume. The “natural” options lack the performance you expect.

You refuse to compromise your values for vanity, yet you refuse to compromise your appearance for your values.

We created this brand to resolve that conflict.

Our meticulously crafted formulations deliver the high-performance results you demand, powered entirely by potent plant-based actives that meet your uncompromising standards for purity.

No harsh chemicals. No questionable ingredients. Nothing you wouldn’t welcome into your carefully curated life.

And here’s what makes this especially meaningful: right around the time this wisdom emerges, your skin often begins to show its own signs of awakening: subtle changes from hormonal shifts, years of environmental exposure, or the very spa procedures meant to preserve your youth. Your skin is asking for the same thoughtful care you’re already giving to the rest of your body.

Finally, you have skincare that aligns with how you live: sophisticated, effective, and completely clean. Because you shouldn’t have to choose between your values and your radiance.