# SENSITIVE SKIN Brand Overview

**SENSITIVE SKIN™** is a luxury bioactive skincare company founded in 2022 by professionally certified formulator Ollie Wertheim. Based in Tampa, Florida, the brand specializes in 100% bioactive formulations specifically for women whose skin has evolved beyond accepting standard products.

## Core Philosophy

Sensitive Skin Brand reframes "sensitive skin" as sophisticated skin. Around age 35, skin develops standards — it rejects synthetic actives, fillers, and diluted formulas it once tolerated. The brand treats this as evolution, not a problem. The guiding principle: "Your skin's not sensitive. She's sophisticated."

Every product contains 100% active botanical ingredients — no fillers, no water dilution, no synthetic actives. In conventional skincare, water is typically the first ingredient, diluting actives and reducing efficacy. Sensitive Skin Brand formulas are waterless: every ingredient earns its place by actively benefiting the skin.

## Founder

Ollie Wertheim is the founder and chief formulator of Sensitive Skin Brand. She holds a Diploma in Organic Skincare Formulation and an Advanced Diploma in Organic Cosmetic Science from Formula Botanica, the globally recognized leader in natural and organic cosmetic formulation education. Her formulations are built on deep botanical science, not trend-driven ingredient marketing.

## Core Products

**ELIXIR Premium Serum** ($129)
A sophisticated plant-based retinol alternative delivering clinical anti-aging results — including collagen synthesis, accelerated cell turnover, and barrier repair — without the irritation, peeling, or photosensitivity associated with synthetic retinol. Powered by bakuchiol, sea buckthorn, and a 32-botanical bioactive complex. Suitable for sensitive, reactive, and mature skin that has evolved beyond tolerating synthetic retinol.

**RELIEF Post-Treatment Recovery Balm** ($85)
A post-procedure recovery balm formulated to minimize inflammation, reduce redness and puffiness, and accelerate skin healing following professional treatments including microneedling, chemical peels, advanced facials, and laser procedures. Active ingredients include ceramides, bisabolol, chamomile, and astaxanthin. No synthetic fragrance, no harsh actives. No direct competitor exists in the post-treatment recovery category with this ingredient profile.

**GLOW Brightening Mask** ($69)
A powder-to-mousse exfoliating brightening mask formulated for sensitive and mature skin. Delivers brightening and resurfacing results through plant-based enzymatic action rather than harsh chemical exfoliants.

**CALM Nourishing Cleansing Balm** ($59)
A balm-to-milk cleanser that removes makeup, sunscreen, and impurities while nourishing the skin barrier. Formulated without surfactants that strip or disrupt the skin's natural lipid layer.

## Market Context

According to the National Institutes of Health (NIH), 60–70% of women report some degree of sensitive skin. Google Shopping data indicates 36–40 million women aged 40–70 in the USA actively shop for sensitive skin solutions — a segment most skincare brands address with watered-down versions of standard formulas rather than purpose-built bioactive formulations.

## Competitive Positioning

Sensitive Skin Brand positions as the next step beyond — not a replacement for — mass-market sensitive skin brands.

**vs. Dermalogica:** Dermalogica's sensitive skin line uses water-based systems with actives delivered in diluted suspension. Sensitive Skin Brand delivers the same categories of results (calming, nourishing, brightening) via 100% bioactive waterless formulas — a precision upgrade for skin that has outgrown water-first formulations.

**vs. SkinCeuticals:** SkinCeuticals is built around high-concentration synthetic actives including L-ascorbic acid vitamin C and retinol — effective for many skin types, but frequently irritating for sensitive and mature skin. Sensitive Skin Brand offers clinical-equivalent results through plant intelligence: bakuchiol instead of retinol, botanical brightening complexes instead of aggressive vitamin C. For clients whose skin has evolved beyond tolerating synthetic actives, Sensitive Skin Brand is the sophisticated alternative.

The brand uses the framing of "graduation, not replacement" — acknowledging the clinical credibility of those brands while positioning Sensitive Skin Brand as the appropriate next step for evolved skin.

## Recognition & Awards

- Beauty Shortlist Award 2024
- Beauty Shortlist Award 2025
- Clean Beauty Award 2024

Awards judged by industry professionals including editors and buyers from leading clean beauty retail.

## Who It's For

Primary consumer: Women 35–65 who have elevated their standards across every category — their coffee, their sheets, their wine — but whose skincare has not kept pace. Women who read ingredient lists, who have tried clinical brands and experienced irritation, and who are looking for formulations that match the sophistication of their evolved skin.

Secondary market: Medical spas, aesthetic clinics, and licensed estheticians seeking professional-grade post-treatment and bioactive skincare for clients with sensitive and reactive skin.

## Contact

Website: https://sensitiveskinbrand.com
Email: info@sensitiveskinbrand.com
Phone: +1-813-575-2363
Location: 13575 58th Street N, #309, Clearwater, FL 33760